Gift cards are the easiest last-minute present of the festive season, which is exactly why scammers love them. The FTC in the US says only scammers will tell you to buy a gift card and hand over the numbers on the back, and the City of London Police lists wanting money, cryptocurrency or gift cards sent to someone you haven’t met face to face among its warning signs.
In South Africa, the Southern African Fraud Prevention Service (SAFPS) flags requests to pay by hard-to-trace methods, such as cryptocurrency or payment vouchers, and says the festive season is one of the busiest times for scammers. Most of these asks begin with a profile that looked fine, so here’s how to check one before any call or date.
The profile stage is where you have the most control. You haven’t shared your number, surname or workplace, and you can walk away with a single tap.

No single signal below proves anything. What matters is the pattern: photos, words and behaviour that don’t add up, followed by an ask.
Be curious about profiles with only one or two photos, pictures that all look like a magazine shoot, or a face that seems to change age between shots. The FDIC’s Office of Inspector General in the US warns that investment scammers use fake images, videos and voices to look attractive and professional.
A reverse image search shows where else a picture appears online, and both the FTC and the City of London Police suggest doing one. Take a screenshot of the photo, then:
TinEye notes that matches don’t necessarily mean a profile is fake, since people reuse photos on social media, but several matches from stock photo sites are “pretty suspicious”. The FTC’s test is whether the picture is linked to another name. No results doesn’t prove a profile is genuine either.
Watch for bios that could describe anyone, prompt answers that don’t match the chat, and life stories that conveniently rule out meeting. The FTC says romance scammers often claim to be working abroad, on an oil rig, in the military or with an international organisation. The FDIC’s inspector general adds that investment scammers boast about money made trading cryptocurrency or foreign currency, and the City of London Police flags relationships that develop very quickly.
In short, a badge suggests the face matches the photos. It says nothing about someone’s name, job or intentions.
The FTC describes a familiar pattern: you match, and soon they want to email, call or message you away from the platform. The UK’s National Crime Agency says blackmailers may move people to a private, encrypted messaging app. Staying put keeps the app’s reporting tools on your side, and each app has enough for the early days: Hinge offers chat and voice notes (no calls), Tinder is text chat (video retired), and on Bumble either person can message first and matches have 72 hours to reply.
Sooner or later, a fake profile asks for something: money for airtime or data, which the SAFPS says South African scammers request, or help with a medical bill or plane ticket, both common stories on the FTC’s list.
The slower version is investment fraud, known as pig butchering. The FBI’s Internet Crime Complaint Center describes fraudsters who make contact on dating apps, pose as successful cryptocurrency traders and coach victims into deposits on fake apps that show growing profits. Cashing out then requires “taxes” or fees. The FTC’s rule covers every version: never send money or gifts to anyone you haven’t met in person.
The National Crime Agency warns that adults as well as teenagers are being blackmailed over intimate images, with demands for money or a pre-paid gift card. It says the chat may quickly turn sexual and move to a private messaging app. If it happens, stop contact and block them, don’t pay, because paying doesn’t stop the threats, keep the messages as evidence and report it to the police and the platform.
If money has changed hands, call your bank first. Then report it to Report Fraud in the UK, the SAFPS or the police in South Africa, and the FBI’s IC3 at ic3.gov or the FTC in the US.
| Signal | What it can mean | What to do |
|---|---|---|
| Photos appear under another name | Stolen or stock images | Don’t engage; report the profile |
| Only polished, model-style photos | Borrowed or AI-made images | Run a reverse image search; ask for verification |
| Working abroad, on an oil rig or in the military | A ready excuse never to meet | Keep it in the app and never send money |
| Big feelings within days | Trust-building before an ask | Slow down and talk to a friend |
| Pressure to switch apps straight away | Moving you away from safety tools | Stay in the app until you’ve met |
| Crypto profits or a trading app | Investment fraud (pig butchering) | Never invest on a match’s tip; report |
| A request for gift cards, airtime or data | A money scam | Say no, block and report |
| The chat turns sexual fast | A possible sextortion set-up | End it, block and report |
These signals come from official guidance and each app’s help pages at the time of writing. None proves a profile is fake on its own, and app menus and features change by country, so check the app’s help centre if a button has moved.
No. It suggests the person looks like their photos, and all three apps present it as a signal, not a safety check.
Not on its own. Photos under another name are a strong warning, but no results proves nothing.
Say no, block and report them. If you’ve already paid, contact the card company and your bank straight away.
A quick photo search, a close read of the bio and a firm rule about money screen out most fakes before you’ve even said hello.
And if the usual swipe-and-chat routine is wearing thin, there are apps that do things a little differently.